radio advertising rates with highly efficient radio advertising schedules

Radio Advertising

Direct Response Advertising (AM FM and Satellite) Radio is an affordable ad medium that can reach a mass audience. We offer discount national media on Nationally Syndicated Radio Programming on AM, FM and Sirius. We can also take it one step further and create campaigns that are performance based and measurable. We bundle our media into a model that works for you: cost per call, cost per inquiry, cost per click or cost per acquisition.

We use pre-bought or booked media to create campaigns that are consistent and scalable. This formula is a proven asset that gives our clients consistent profitable returns on their media dollars. We also have a vast network of relationships that give us "first look" at premium remnant inventory and standing direct response advertising rates at thousands of stations around the country.

Local, regional, national straight media or performance based. We have what it takes to give you the results you need.

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Benefits of Radio Advertising

Radio can reach on-the-go consumers!
Radio allows you to establish a special relationship with consumers.
Radio can cost-effectively break through the lines of media bombardment.
Radio’s on-location remote broadcasts are both powerful and profitable.
Radio’s unique, specialized formats allow you to target your best prospects.
Radio reaches prospects closest to the point of purchase.
Radio can bridge the gaps left by other media options.
Radio provides unique specialized on-air promotions.
Radio is king for establishing top-of-mind-awareness.
Radio can influence new markets and prospects.
Radio can complement other advertising platforms.
Radio's listenership remains strong, while time spent with other media declines

We get the best performing local and national network media at the lowest possible cost, without sacrificing radio's targeting ability. By combining low radio advertising rates with highly efficient radio advertising schedules, we put your message in front of the audience that is most likely to respond and buy.

Media Planning for radio

Set goals and objectives
We Analyze markets, stations, formats, and more.
Develop a test market campaign for your target market
Monitor station accountability and conduct post buy analysis

Radio Creative

We produce and test a national radio commercial campaign with our talented copy writer and on-air voice talent - After the test we are able to determine a cost per call that will allow you to have predictable call volume to produce the sales you need to be profitable.

Market Testing for radio

Set goals and objectives for your campaign
Execute local market tests, and review data
Make refinements to media and creative strategy as needed

Tracking your radio campaign

Innovative tracking allows online and offline communication (i.e. phone calls) to be tracked in your favorite web analytics software (such as Google Analytics, Yahoo Overture and others)
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Ongoing monitoring of station activity ensures precise media execution and station accountability
Daily statistic reports, to include: number of spots run in a market, media expenditure for that day, average cost per spot, cost per order, total calls in, total calls answered, number of orders, average order size, revenue to spending ratio and more.

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Testimonial

"We would like to thank the entire staff at Print & Radio Power for the level of service, professionalism, commitment and responsibility you have shown us since we have started advertising with you. As a new company, we have a multitude of concerns. One of those concerns is diving into radio advertising, and you have made the transition as smooth as possible for us. That peace of mind allows us to focus on the growth of our business and know that a big part of our advertising budget is in the right place."

- Brian Rowlings, CEO, Insurance Pros

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